Where AI truly adds value
Adding AI to a business pays off where there is repetitive work with text, images or data. Practical scenarios: a chat assistant and knowledge-base support; recognizing and extracting data from documents and photos; content generation (text, images, drafts); classifying and scoring requests or applications; smart search and recommendations. What they share is one thing - a measurable metric the AI improves: response time, cost per request, conversion. Without such a metric, "adding AI" becomes a cost with no return.
Your own model or a provider API
Two paths. Through a ready provider API (cloud LLMs and recognition services) - fast and cheap to start, but you depend on someone else's service, its pricing and rules, and data leaves your perimeter. Your own or self-hosted model - more expensive up front and needs infrastructure, but data stays under your control and cost is predictable at scale. To test a hypothesis it is almost always wiser to start with an API and move to your own model once volumes, economics and data requirements are clear.
Pitfalls of integrating an LLM
First, hallucinations: a language model confidently produces plausible but wrong answers, so critical scenarios need checks and source limits. Second, token cost: negligible in a pilot, it can suddenly become the main expense as load grows, so calculate it in advance. Third, data quality: AI is only as good as the data it works on. Fourth, unpredictability: the same request can yield different answers, which changes how you test. Our experience with an image-generation service showed that these engineering details, not the model itself, decide whether a product takes off.
User data and privacy law when adding AI
As soon as personal data enters an AI scenario, data-protection requirements apply. The key questions: where the data is physically processed, whether it leaves for an external cloud service and which country, and whether the user consented to such processing. If the AI makes decisions affecting a person (scoring, automatic rejection), automated-decision rules and the right to object come into play. This is not a ban on AI but a requirement to design the data flow in advance - what can go to the model, what to anonymize, and what not to release at all.
How much it costs and how long it takes
The cost of adding AI depends heavily on the scenario and path. A pilot on a ready API to test a hypothesis is the fastest and cheapest entry, usually weeks rather than months. A full integration with your own infrastructure, fine-tuning and data requirements is already a proper development stage with its own estimate. The right order is a cheap pilot on a real task and metric first, and scaling only once value is confirmed. That way you invest in a concrete measurable result, not in "AI for the sake of AI."